I've been annoyed with the last few weeks about the new image of Campania. It is for this stupid page, promotional people strutting leave ... more so I am now the reaction of the band We Are Heroes ... We are not heroes do for "image"
advertise here Question:
Ladies and gentlemen, we are
as an advertising agency with the current image campaign in charge, where we offer top-class celebrity a platform to share their open, honest and unvarnished opinion to FIG.
We are currently planning the next production phase for spring 2011th The newly producing TV and cinema spots as well as poster and advertising motifs to complement the existing designs by Veronica Ferres, Thomas Gottschalk, Philipp Lahm, Richard von Weizsacker, Mario Barth and much more.
for this continuation of the campaign, we want very much, "We are heroes" win.
The beauty of the campaign that it is a good purpose to the best. IMAGE donate in name of each celebrity 10 000, - to € a decisive end to you.
like to call and let us discuss the details. For detailed information, we will send you already attached some further information.
I look forward to hearing from you.
Greetings from Hamburg,
Jung von Matt / Alster Werbeagentur GmbH
And here's the answer
love advertising agency Jung von Matt, regarding your request
whether We at the current image - want to join campaign
I think it chopped off.
The current poster - action picture - with a newspaper called testimonials, so any commentary Geseiere (! Also critical Hear, hear!) Of so-called celebrities (including critical Oho!) Is the perfidious what I've come for a long time is. Will read: safely to your standards a successful action.
Rarely has a campaign so ably played with stupidity on all sides. Because on the one hand, the celebs who think themselves are: Hmm, the tabloids, let's face it, the article already mad a lot of people, that would be smart ... but somehow does not actually, you know, because it is somehow below my level / evil / visible calculating ... And then you come, my agency, and builds these poor celebrity split a bridge, a rickety, slippery, but hey, what the heck, is on the other side, say, a bag of jelly babies. You say, those celebrities: you know what, you just get no money! We give just a little coal in your name, the match already, because of who donates, can have no ego, understand? And also, watch out, here it comes: you can say what you want!
And then think of these celebrities, within its capabilities, some pseudo - distanced from hogwash, something "totally Spitz resourceful, "Clever-or-obligation, or arrogant, or ... And believe it would come off the hook without losing face. And still have achieved an incredible number of bloody stupid people! Hurrah.
On the other hand, which is self-explanatory, the recipient, the bloody stupid that thinking: Man, this picture - newspaper that dares something.
And, the third side: your love of a young dynamic people to it, at least; in a very specialized part of your brain, just know what you do. Except maybe when you come up with the idea, "We are heroes" to ask for the campaign, because, honestly, that would be totally funny if just the ...
The problem is that I'm probably half studied of you , and I know that you learn in the first semester that the medium is the message. Or, again in other words, that there is no "good or for evil" there. That is, I know that you know and I know you shit on it.
The BILD - Zeitung is not a wink to contemplative Trash-cultural and not a harmless "Guilty Pleasure" for well-coiffed supervisor's grains, no witty social reference, not a lifestyle quote. And certainly not the picture - the newspaper, but what you want to sell them: hatred beloved, but largely harmless inventory of a really much smarter Germany.
the tabloid is a dangerous political tool - not just a high-magnification telescope into the abyss, but an evil creature that Germany does not describe, but makes. With an agenda.
in the risk of repeating myself: I believe it chopped off.
With polite regards, Judith Holofernes
The time a message that really made the weekend.
